From Culture Shock to Culture Competence - How to be effective in the international business environment

September 21, 2006

Huib Wursten is a talented, interactive speaker from ITIM International who offers a conceptual framework showing how culture constrains the way we think, feel and act. This constraint can make it very challenging to be involved in new business developments like outsourcing to countries with different cultures like India and China.

His presentation contains numerous examples of misunderstandings and misinterpretations between members of different cultures, which provides good learning and certainly good laughs. Wursten is a master in involving the audience, so be prepared to fill out a questionnaire about your habits and values to assess what culture type you are and in which country you would be the most successful.

AON is the host and sponsor of this event.


About Huib Wursten 

Huib Wursten is one of the managing partners of ITIM International. He is specialized in advising companies and supra-national organizations in how to manage global teams. He is experienced in translating the international and global strategies and policies into the practical consequences for management. Since 1989 he has been working in this field with a variety of Fortune top 1000 companies. Huib graduated from the University of Amsterdam in educational psychology (M.A.)

His main clients in the business sector are IBM, 3M, McCain, Nike, Quest, Telenor, ABN AMRO bank. Since 1994 he conducts courses at and gives advise to the IMF in Washington and since 2000 to the European Central Bank. He has advised the Russian administration on the influence of culture on political and economic behavior.

He has written an award winning paper which was published for "Nyfer", a Research Institute related to Nijenrode University (Mental Images. The influence of culture on (economic)policies) (1997).


Date and time

Thursday, September 21, 2006 
Noon  - 2 PM

Location

AON
200 East Randolph
3rd Room 3N34A
Chicago, IL 60601

The builiding security is very strict. Make sure you sign up for this event well in advance. No walk-ins. Please bring picture ID and allow time to get through the security check.

Registration and practical info

The luncheons are free of charge for members of the Dutch Chicago Business
Exchange. Non-Members pay $35.